Facebook and Instagram ads measured in enquiries, not likes
4 new ads made for you every month, a page people can actually book from, and one fixed fee. Even if boosting posts got you nothing last time.
Free. We check the ads you're running in Meta's public Ad Library, where they send people, and how easy it is to book you from a phone.
Plenty of clicks, nobody booked
What small business owners wrote about their Meta ads (quoted as written, names removed):
"After ~[A$300] in Meta ads: 438 sessions, 0 purchases, Nearly 100% bounce rate, 18 second avg session duration"
Small online shop owner, Australia, Reddit
"They charge [US$330] a week plus an [US$80]/day ad spent on meta. ... I've had 7 leads with guys just wasting my time"
Window cleaning business owner, US, Reddit
"arrogant ads managers 'overriding' my requests because 'they know best' and then targeting areas that dont have ANY of my customers."
Business owner, Australia, ProductReview.com.au
Three reasons Meta ads burn money for local businesses
- The ad works, the page doesn't. People tap, wait for a slow page or land on a profile with no Book button, and leave in seconds.
- The wrong people, in the wrong place. Ads shown far outside the area you serve, or lead forms so easy to fill that anyone fills them.
- The same tired ad for months. One image run until people scroll straight past it.
5 rules we put in writing before you pay anything
- Fixed fee, never a cut of your spend. Spending more with Meta doesn't earn us more, so we have no reason to push it. Our fee covers ad spend up to A$7,500 a month; above that, we agree a new fixed fee in writing first.
- Your ad account, in your business. You create your own Meta Business Portfolio and add us as a partner. No passwords shared. Remove us any time and the account, its history and its audiences stay with you.
- Budget first. We ask what you can spend before any work, and say so if Meta ads won't pay off at that level.
- Reports in enquiries and bookings. What Meta charged you, how many enquiries and Book-button clicks came from ads, and what we changed.
- No setup fee, no 12-month lock-in. There's a 3-month minimum, then it's month to month with 30 days' notice. If you're not happy after the first month, email us before your second month starts and we stop straight away; you don't pay the rest of the minimum.
The full list is on how we work.
2 questions we ask before taking your money
Are people searching for you, or do you need to be seen?
If someone types "emergency plumber" with water on the floor, Google is usually where you want to be. Meta suits work people choose with their eyes: nails, brows, food, a new class, a seasonal offer. We'll tell you which one to start with, and we start with one, not both. See Google Ads management if search fits better.
What can you spend each month?
With our fee, if you spend A$300 a month on ads and pay A$749 for management, about 71% of your money goes to us rather than to Meta. That's rarely worth it. That's why we ask for at least A$900 a month in ad spend: at A$900 our fee is about 45% of what you pay in total. If your budget is below that, we'll point you to Local Visibility (your Google Business Profile and local SEO) first.
Ads made for you, a page that converts, and someone watching the numbers
Month 1 setup (included, no setup fee): the plumbing before the ads
- Account check. Your Business Portfolio, ad account and payment set up in your name, with us added as a partner.
- Tracking. The Meta Pixel and GA4 on your site, counting enquiries and Book-button clicks.
- Your area. Ads shown around the suburbs or postcodes you actually serve, nowhere else.
- Landing page check. We test the page each ad opens, on a phone. If it can't take a booking or an enquiry in a few taps, we fix that first or tell you.
- Built paused. Campaigns are created paused and go live only after you approve them.
You see the full plan before a cent is spent on ads.
Every month: 4 new ads and one test at a time
- 4 new ad creatives. Images or short videos made from your real work and photos. You approve each one before it runs.
- One test at a time. A new hook, picture or offer is tested against what's already working, one change per test.
- Lead quality check. If ads bring enquiries that go nowhere, we change the form or the targeting, not just the budget.
- Plain-English monthly report. One page: Meta's charges, enquiries, Book-button clicks, what we changed and what's next.
No stock-photo models pretending to be your customers.
If we feature people in your ads
If an ad shows a real customer or staff member talking about you, they agree first, and any payment or freebie is disclosed in the ad. That's the law in all 3 countries we work in, and it protects you.
Two ways to work with us, with prices on the page
You pay Meta for your ads directly on your own card. Our fee is separate and fixed, and creative is included, so there's no surprise design bill. There is no setup fee; instead there's a 3-month minimum.
Meta Ads management
- For you if you want fresh ads and someone watching every week
- Business Portfolio check, Pixel and GA4 events (enquiry, Book click) set up in month 1, checked monthly
- Up to 2 campaigns
- Minimum ad budget: A$900 a month
- Fee covers ad spend up to A$7,500 a month; above that, a new fixed quote in writing
- 4 new ads a month, 1 change tested at a time
- 1 one-page report and 1 call of 30 minutes with your lead each month
- 3-month minimum, then month to month, 30 days' notice
All-in
- For you if you want website, Google listing and one ad channel together
- Website Starter, Website Care and Local Visibility included
- 1 ad channel, Meta or Google
- Minimum ad budget: A$900 a month for Meta (A$1,500 for Google)
- Fee covers ad spend up to A$7,500 a month
- 4 new ads a month if Meta is the channel
- 1 one-page report and 1 call of 30 minutes each month
- 3-month minimum, then month to month
Prices in: US$ · A$ · £. Ad spend is not included. Prices exclude GST/VAT. ATAVORA invoices from Vietnam. Business customers in Australia and the UK are not charged GST/VAT by us; your accountant can tell you if you need to account for it. US clients: we provide a W-8BEN-E. No setup fee, 3-month minimum. See every price.
What others charge to manage Facebook and Instagram ads
Published starting prices we found in October 2026, management only (ad spend extra):
| Market | Published fees we found | Our fee |
|---|---|---|
| Australia | AUD 790 a month per platform (1 agency with a published price) | A$749 a month, 4 ads included |
| United Kingdom | £137 to £1,899 a month, middle £300 (12 providers) | £349 a month, 4 ads included |
| United States | US$199 to US$2,500 a month, middle US$737 (6 providers) | US$490 a month, 4 ads included |
Starting prices only; what's included varies a lot, especially whether new ads are part of the fee.
What stays yours if you leave
- Your Business Portfolio, ad account and its full history
- Your Pixel data and custom audiences
- Every ad we made for you: images, videos and copy
- Any landing page we build
You remove our partner access and that's it. Nothing to hand back, nothing to buy back.
Your monthly report, on one page
| What you'll see | Where the number comes from |
|---|---|
| What Meta charged you | Your ad account |
| Enquiries from ads | Meta lead forms or your site form |
| Book-button clicks | GA4 events on your site |
| Which ad did best, and what we changed | Our test log |
| What happens next month | One or two lines, in plain English |
GA4 counts clicks on your Book button, not finished bookings. We'll ask you to check your booking system, or ask new customers where they heard of you, to see how many turned into real customers.
Is there a catch?
Yes. You'll need:
- An ad budget, paid by you to Meta on your own card.
- Real photos or short clips of your work, or 1 hour for us to brief you on what to shoot on your phone.
- A page or booking link people can use from a phone. We can build one, but that's a separate job.
- Someone who replies to enquiries the same day. A lead that waits until next week is usually gone.
What we can't do: promise a number of enquiries, bookings or sales. What we promise is 4 new ads a month, the weekly checks and an honest monthly report.
Nothing goes live until you approve it.
Who you'll deal with
One named lead, Hai Pham, answers for your account. ATAVORA is a small team in Vietnam led by Hai Pham. We work during Australian business hours; for UK and US clients most work happens while you sleep, and calls are booked in your morning. The team designs the ads, sets up the tracking and writes the reports. Running a salon? See marketing for nail and beauty salons.
Questions owners ask
Do you take a percentage of my ad spend?
Is Facebook or Google better for my business?
Who owns the ad account?
Do I need to give you photos and videos?
Can you guarantee leads or sales?
Will you post or run anything without asking me?
Is there a contract?
I'm in the UK. Anything different?
I'm in the US. Anything different?
Find out where your ad money is leaking
We'll look at what you're running, where it sends people, and how many taps it takes to book you. A one-page report, free.